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Why Rainbow

The History of Rainbow Meats

Founded in 1979, Rainbow Meats business philosophy is simple and it is one which has carried the business to on-going success. It is a commitment to innovation, communication, investing in staff and technology, building and maintaining honest and open relationships with suppliers, absorbing new ideas from industry peers, actively promoting the meat industry, listening to customer feedback, introducing new product lines and services for customers, and supporting and encouraging other small retailers in its precinct.

Along with the freshest, highest quality meats and products, new technology & innovative marketing tools feature at Rainbow Meats to assist both the staff, in delivering a high level of customer service, and customers. Technology allows customers are able to see exactly what is going on behind the scenes in the preparation of fresh meat products. On-counter touch screens allow customers to select and print off free recipes, as well as nutritional information about the products on sale.

Rainbow Meats prides itself on consistent quality, freshness and range of products available. Product selection has been thoughtfully constructed to ensure it offers selections to suit customer demographics. Products are regularly reassessed, and new lines introduced to keep the range exciting, interesting and in-touch.

The Rainbow Meats Loyalty Card program is a great way for customers to receive rewards for their loyalty to the business; it also gives customers free entry into Rainbow Meats competitions held throughout each year and most importantly great discounts on selected items within each individual store.

A huge success has been Rainbow Meats competitions! Customers are able to entere our competitions by using their Loyalty Card when purchasing selected products.

See the website for Rainbow Meats Loyalty Card terms and conditions (T & C’s), along with all competitions T & C’s run throughout the year.

Shopping at Rainbow Meats is an experience which keeps customers coming back time and time again!!!


Frank Russo

Chirnside Park

Shop 112, Chirnside Park Shopping Centre, Maroondah Highway

tel: 03 9727 1313

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Click and collect now available

Ordering has never been easier

  1. Place your order

    no payment upfront
  2. Pick up and pay

    From the location ordered to
  3. Apply loyalty card

    For any discounts or rewards
CONTINUE SHOPPING If you don't have a loyalty card, talk to us when picking up your order.